📍 Dharawal, Wollongong, NSW
🤸 me:
hello(@)rubyclaire.com.au or
book a call.
2026:
🌎 Finished up a glorious 7-month sabbatical
📚 Started a Diploma of Sustainable Living at UTAS (it's free!)
2025:👋 Sold
Weekday, a values-aligned creative communications agency, after five years of ownership.
👋 Sold
WellRead, a literary e-commerce book subscription business, after two years of ownership.
✍️ Wrote and self-published a zine of poetic prose titled
loose ends. Printed 130 copies, sold 130 copies.
✍️ Wrote for
We Are Explorers' content partner
30by30 about
national parks and
Tourism Vanuatu about volcanoes.
🗣️ Ran a workshop for
Collab4Good and their social enterprise network called ‘How to Break Up With
Meta’.
💔 Broke up with
Meta. Lasted 2 months. Missed the scroll holes. Returned and lost many hours of my life.
🧚♀️ Supported
Australian Human Rights Commission, Impact North, Foundation for Social Health, Future Anything and
Jessie Price, Independent for Bean with branding and affiliated communications projects (
Weekday).
🗣️ Ran another communications workshop for
Collab4Good and their network.
💙 After a year of concerted effort, I finished renovating a little 1920s house.
🚵 Took a career break and rode a bicycle 1000kms from Perth to Albany. Learnt to weave in Thailand. Hiked in the Northern Territory. Sailed in NZ. Harvested too many kgs of tomatoes. Had a few mid-life crises.
2024: Ran the
Save the Aussie Bush campaign for
Dr. Sophie Scamps, Independent MP for Mackellar. Saw 25,000+ petition signatures, a letter to Albo, multiple questions on notice, a press conference with key stakeholders, and partner activations across the enviro & adventure industries.
🗣️ Ran a Marketing & Communications for Impact workshop for
Collab4Good and their social enterprise network, accompanied by 1-to-1 coaching.
✍️ Wrote about the
healing power of nature for
We Are Explorers and an article for
About Time, Australia's first prison newspaper.
🚮 Managed to last two weeks without a can of Diet Coke.
👋 Closed
The Gravity of Guilt, an online publication and accompanying Sydney-based community built to support conservative evangelical Christians who had chosen to leave the faith. I founded and ran this project for several fruitful years.
🗣️ Ran a two-day communications workshop in Darwin and developed an accompanying Communications Strategy for
CAAPS Aboriginal Corporation (
Weekday).
🥵 Launched a
Substack, where I divulge all of my most vulnerable feelings and daily happenings.
📸 Flew to Tasmania to shoot
Amble's latest product line on 35mm film.
📚 Completed the
UNSW Pathway to Politics program, culminating in a speech delivery in NSW Parliament.
2023:📖 Acquired literary book subscription
WellRead.
🖤 Supported the
Yes23 campaign with a tonne of assets for the referendum (
Weekday).
💰 Spoke about the impacts of rising HECS indexation on
ABC News, The Project, Women’s Agenda, ABC Radio and News Corp.
🐨 Spent a week with Dr. Sophie Scamps, MP for Mackellar in Canberra. Wrote speeches, wrote responses to the government's proposed wellbeing framework and fuel efficiency standards, and fangirled over the crossbench.
👩💻 Worked on significant projects with
Adobe, Trinity Grammar, Women's Environmental Leadership Australia, Make It 16, Populares and Disability Advocacy under
Weekday.
✍️ Continued
writing for
We Are Explorers.🤸 Grew
Weekday’s staff count due to business growth.
⛑️ Recovered from 2022.
2022:💪 Worked as the Campaign Manager for
Georgia Steele, Independent federal candidate in the seat of Hughes. In 7 months we raised $650k+ donations, sourced and trained 400+ volunteers, door-knocked 5000+ homes, and, most importantly, made the safe Liberal seat a marginal one. Our
launch video was a hit.
👩🏫 Worked as the
Social Enterprise World Forum Marketing Lead & communications agency of choice (
Weekday) under the host,
White Box Enterprises. More than 2700 people attended this zero-waste event in Brisbane and online.
✍️ Wrote for the now defunct publication
The Latch about the very legal dirty tricks used in election time, and how to actually vote in the Federal election.
2021:😎 Co-founded and ran the inaugural Youth Voice in Parliament week with
Raise Our Voice Australia, which saw 44 MPs and 22 Senators read 130 speeches by young people from their electorates in Parliament. Covered by major news outlets, including
ABC Radio, ABC News and
The Daily Aus. Entirely volunteer-run with not a dollar spent. It is still running today.
🥾 Hiked the 230km Larapinta Trail in the Northern Territory and got more than enough blisters for my lifetime.
✍️ Wrote several articles for
Tourism Tropical North Queensland after spending a week in Cairns on famil with
We Are Explorers. 🤸 Grew
Weekday by 2 staff, and brought on a Business Partner.
🏆 Survived COVID-19.
2020:🫡 Acquired
Weekday (formerly
Incredible Communications) on the eve of COVID-19. Lost 70% of the business due to pandemic fear. Diversified service offering, increased sales, hired staff to manage growing workload.
🚨 Pushed
NSW Police to launch a video series about consent after conducting a survey on social media and writing letters to the Police Commissioner in every state. This was covered by all major media outlets.
🙇♀️ Completed five subjects of a Masters of Public Policy at
USYD. Distinction/High Distinction.
✍️ Wrote
36 articles for
Tourism Vanuatu and
We Are Explorers after spending 17 days on famil on the outer islands in 2019.
🌎 Finished my tenure as a member of the
Chairperson’s Committee on the
Commonwealth Youth Council.
For my work history prior to the global pandemic, you can check me out on
LinkedIn.
Tech stack: Streamtime, Zoho, Campaign Monitor, Meta, Slack, Google Workspace, Microsoft, Canva.
Clearly not very good at: Graphic Design
Contact me: hello(@)rubyclaire.com.au or
book a call.